Using Baidu’s Jimuyu to Generate Leads from China Market

You may ever heard about Baidu, which is known as China’s Google. Yes, as the[...]

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2020 How Consumers Choose E-commerce platforms

In this article, we will have a look at how Chinese online shoppers select what[...]

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From 10 million to 11 hundred million RMB: Ctrip’s livestream sales

On the 29th of July, Ctrip published ”2020 Ctrip BOSS live stream data report” reviewing[...]

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Travel Consumption Trends of China’s Generation Z

Traveldaily.cn, the leading travel and tourism professional media in China, recently issued a researching report,[...]

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Xiaohongshu becomes No. 1 travel decision making platform in China (Part 2)

Xiaohongshu has become the No. 1 travel decision making platform in China. This was announced[...]

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Xiaohongshu becomes No. 1 travel decision making platform in China (Part 1)

Xiaohongshu has become the No. 1 travel decision making platform in China. This was announced[...]

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How to work with influencers on Xiaohongshu?

In previous several articles, we introduced Xiaohongshu, or Little Red Book (LRB), and its major[...]

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How to market your brand with Xiaohongshu?

In the previous two blog articles, we introduced Xiaohongshu and its features. In this article,[...]

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Major Features of Xiaohongshu

We explained Xiaohongshu in a previous blog article. Today, we are going to explain major[...]

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Livestreaming: maybe the most effective “weapon” for marketers in China’s post-Cronavirus Era

On 26 March 2020, Louis Vuitton became the first luxury brand to create original interactive[...]

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What is Xiaohongshu, or Little Red Book

People who know about China’s history in 1960s to 1970s may know “Xiaohongshu”, or “Little[...]

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New Trends of Chinese Outbound Tourism

Outbound tourism in China has grown away from the stereotype of large group coaches, mixed[...]

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